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The incredible story behind our company’s founding and what makes us unique.

The macaron is considered to be the jewel of French pastries in Europe. At Le Macaron French Pastries® in Traverse City, our macarons are sure to delight. The first bite is a surprise. The second bite is the flavor. The third bite is the pleasure™… all adding up to create a mouthful of heaven!

From the owners

Since the inception of LeMacaron – Traverse City, MI, people have asked if our store is a family-owned business or franchise. The answer is we are a family-owned and locally operated business that is a franchise.

We love God, people, our community, and macarons. LeMacaron brings all those pieces together. Sweet, fun delectable treats, a diverse group of individuals who want to serve our customers and be a light in our community, bringing something fun and unique to Traverse City and the greater northern Michigan community.

As regards our Grand Rapids store location, we have served and volunteered in West Michigan working with individuals with developmental disabilities. We have always wanted to be involved in a venture that would be able to create opportunities for people with special needs and be a part of a community. The two seemed to marry together. With our expansion to Traverse City, we look forward to developing our relationships within this amazing community also. What is more trendy and fun than fine french pastries like macarons and the ability to introduce other fine pastries like eclairs, napoleons, fine chocolates, and all the other offerings we have today?

Will and Bobbi Blanton

Le Macaron French Pastries – Traverse City

We are located in Traverse City, Michigan. Le Macaron Traverse City, Michigan, is a family-owned franchise. We belong to the Le Macaron French Pastries franchise with more than 55 different locations. Dedicated to French pastry; and our specialty is macarons. Our French chefs make our macarons gluten-free, have natural flavors, and have all the freshness and quality our exclusive customers require.


Considered the gem of French pastry, macarons are light, airy and flavorful bite-sized cookies.

We offer a wide array of handmade products!


Considered the gem of French pastry, macarons are light, airy and flavorful bite-sized cookies.

French Pastries

While the macaron may be considered the "gem" of French pastries, the world of French desserts is full of delicious and indulgent goodies.

French Gelato

Dense, creamy and oh-so-sweet, gelato, or glace, is a favorite of French desserts.


Nothing says "happy birthday," "thank you," or "I love you," like a beautiful, indulgent French cake!

Questions about our products, catering, or events?